"Beta Alliance are fantastic partners, their candid approach, ability to change and measured search for the creative that will deliver the best results is helping us see new ways to grow while mitigating risks to the business."
Kaspersky Global Head of Partnerships and Collaborative Content
Businesses founded: 2
Telegraph Hill (2010 - 2016)
Beta Alliance (2018 - present day)
Pioneering live projects: 4
HP, Red Bull Media House, Facebook & Visa, Kaspersky
TV series commissioned: 5
factual and entertainment formats
Creative campaigns: 26
for clients such as The BBC, NBC Universal, Sky, Betway, TGI Friday
Example: The Fox Problem
60 per cent of 16-34 year olds saw HP as relevant to them and 55 per cent said they were more likely to consider HP products. The series directly resulted in over £1.3 million sales on the HP website alone and returned the brand to its number one position in the market.
Example: Imagine Beyond
Winner of Best Documentary, Brand Film Awards 2021. Working with my team at Beta Alliance I developed and exec produced this series that was commissioned by Kaspersky for their storytelling platform Tomorrow Unlocked. The award winning series 2 was produced by Matt Deigan and directed by Ross Bolidai, the talented duo who lead Earthling Films.